​The Taiwan Railway Administration, with a history of 133 years, will officially be transformed into a limited company on January 1, 2024. This project aims to redefine and design the corporate brand image for the Taiwan Railway Company.

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We aim to balance tradition and modernity in creating a new corporate image for the modern era. The logo design focuses on geometrically stylising the "T" in Taiwan and the "R" in Railway, aiming for simplicity and high recognition. The lowercase "r" is used instead of "R" to accommodate various display formats in the digital age. The curved extension symbolises the creation of a new path from the existing railway tracks, representing "A New Way." The overall design forms the shape of the letter "T," strengthening the impression of Taiwan Railway.

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The brand and website for railway passenger services are extended from this concept, using "T+Rail," which conveniently forms the English word "Trail." It signifies the hope that the revitalised Taiwan Railway will lead every passenger to explore every corner of Taiwan, carrying the significance of Taiwan's transportation backbone and representing the legacy of over 130 years of Taiwan Railway.

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The brand comprises the Taiwan Railway Corporation logo and the Taiwan Railway Passenger Transportation brand. The government railway authority will use the original Taiwan Railway Administration logo.