Taiun Sake
台雲酒造台中六十五純米大吟釀
Taiun Brewery Taichu65 Japanese Sake
台雲酒造株式會社
品牌識別與包裝
2022
台雲酒造是由台灣人在日本創立的日本酒釀造公司,使用台灣的稻米品種製作日本酒為特點,在海外已經獲得不少大獎。
台中六十五為一稻米品種,這款純米大吟釀便是以此稻米為基底製作。本次設計委託為新款的酒標設計與相關包裝設計。設計概念主要是沿用之前其他酒款的設計風格,並參考日治時代的設計元素與風格與日本傳統文化中的一些圖像元素(稻妻紋、雲雨等),試圖創造出能讓日本與台灣消費者都能欣賞的包裝,並讓其他海外消費者能感受到跨文化的品牌印象。
除了酒標設計外,針對不同贈禮場合提供提袋與木盒包裝。
Taiun Sake Brewery is a Japanese sake brewing company founded by Taiwanese individuals in Japan. It specializes in producing Japanese sake using Taiwanese rice varieties and has received numerous overseas awards.
Tai Chung 65 is a type of rice variety, and this Junmai Daiginjo sake is made using this particular rice as its base. The design commission for this project includes creating a new label design and related packaging design. The design concept mainly draws inspiration from the previous designs of other sake products while incorporating elements and styles from the Japanese colonial era and some visual elements from traditional Japanese culture (such as the Inazuma pattern and cloud and rain motifs). The aim is to create packaging that both Japanese and Taiwanese consumers can appreciate and leave an impression of a cross-cultural brand for international consumers.
In addition to the label design, gift bags and wooden boxes are provided for various gifting occasions.