Taiun Sake​​​​​

Taiun Sake Brewery is a Japanese sake brewing company founded by Taiwanese individuals in Japan. It specialises in producing Japanese sake using Taiwanese rice varieties and has received numerous overseas awards.

Tai Chung 65 is a rice variety, and this Junmai Daiginjo sake is made with this rice as its base. The design commission for this project includes creating a new label design and related packaging design. The design concept primarily draws inspiration from previous designs of other sake products, while incorporating elements and styles from the Japanese colonial era and visual elements of traditional Japanese culture (such as the Inazuma pattern and cloud and rain motifs). The aim is to create packaging that both Japanese and Taiwanese consumers can appreciate and that leaves an impression of a cross-cultural brand on international consumers.
 

In addition to the label design, gift bags and wooden boxes are provided for various gifting occasions.​​