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Frontier Shinjuku Tower
日本東京新宿Frontier Shinjuku Tower

 

Frontier Shinjuku Tower  

物業品牌形象字體設計

2021

Frontier是日本東京的一個物業品牌,主要經營​都內辦公大樓出租與管理等。本案為位於新宿東京都廳附近,重新改修開幕的辦公大樓的大樓品牌標誌與指標字體設計。

為了本專案配合大樓改修設計,提供給客戶三款不同字體的標誌設計作選擇。在設計上除了考慮大樓整體風格、易視性與辨識性,也從襯線、無襯線兩種字體風格進行設計。最終客戶選擇的並非設計師認為最適合的版本,不過仍可從現場照片中看到最終設計與字體的搭配。

Frontier is a property brand based in Tokyo, Japan, primarily leasing and managing office buildings. This project focused on redesigning and reopening an office near the Tokyo Metropolitan Government Building in Shinjuku. The scope of work included the design of the building's brand logo and typeface.

 

The proposal was designed to align with the renovation design of the building, and three different font options for the logo were provided to the client. The design process took into consideration not only the overall style of the building but also factors such as visibility and recognisability. Two font styles, serif and sans-serif, were explored in the design. The final selection made by the client did not necessarily align with the version the designer deemed most suitable. However, the photos from the site capture the ultimate design and font combination.

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