EVOASIS​​​​​​

​EVOASIS is currently Taiwan's leading electric-vehicle charging service provider by market share. The rebranding initiative is a milestone in expanding the brand to the next stage.

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We analysed various aspects of this brand image update and positioning, including industry, design, aesthetics, and semantics. We reexamined and refined the brand's initial concepts and presented a brand proposal for the updated version. The brand image returns to its roots, symbolising the oasis in the desert as a source of vitality for electric vehicle owners in urban areas. We transformed the Chinese characters "源" (source) and "點" (point) into the dot in the logotype, representing the oasis, and aligned with the current flat design trend, aiming for broader applications in digital contexts.

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The colours maintain the original brand's standard colours, incorporating white and light earth tones, and utilise gradients to symbolise energy flow. This further emphasises the sense of technology and simplicity across various applications, aiming to enhance brand value and increase consumers' identification with it.​