EVOASIS
源點科技EVOASIS電動車充電服務
 

EVOASIS是目前台灣市占率第一名的電動車充電服務商。本次品牌形象革新是為了將品牌拓展到下一階段的指標性任務。

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針對這次的品牌形象更新與定位，我們從產業、設計、造型、語意學等各方面進行分析，並將品牌成立之初的概念與想法重新消化轉換，提出本次更新後的品牌提案。品牌意象回歸成立時，以沙漠中的綠洲象徵城市中充電車主的活水泉源，並針對中文名稱的源、點兩字，轉換成logotype中的點與象徵綠洲的O，並更靠近目前主流的扁平化趨勢，希望這次的品牌能在數位場合有更多的應用。

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顏色延續原本的品牌標準色，加入了白色、淺土色等，並用漸層象徵能量的流動，在諸多應用上並更強調科技感、簡約感，希望消費者能感受到品牌價值的提升，並提高認同。

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EVOASIS is currently Taiwan's leading electric vehicle charging service provider in terms of market share. The rebranding initiative is a milestone in expanding the brand to the next stage.

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We analysed various aspects of this brand image update and positioning, including industry, design, aesthetics, and semantics. We reexamined and transformed the initial concepts and ideas of the brand's establishment and presented a brand proposal for the updated version. The brand image returns to its roots, symbolizing the oasis in the desert as a source of vitality for electric vehicle owners in urban areas. We transformed the Chinese name's characters "源" (source) and "點" (point) into the dot in the logotype, representing the oasis, and aligned with the current trend of flat design, aiming to have broader applications in digital contexts.

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The colours maintain the original brand's standard colours, incorporating white and light earth tones, and utilise gradients to symbolise energy flow. This further emphasises the sense of technology and simplicity in various applications, hoping consumers will perceive an enhanced brand value and increase their identification with it.

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