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Dogtree
Dogtree寵物零食電商網站

 

日本大阪Dogtree

品牌形象識別設計及相關網路應用設計

2021

Dogtree是以25-35左右的日本年輕女性上班族為目標客群的中小型寵物食品電商網站。

原本的網站並不是以年輕女性上班族為目標客群,網站的風格與整體視覺相對傳統。經過目標客群的行為分析與研究之後,以強調飼主與寵物之間每天珍貴的相處時間為概念,將「一緒に過ごす時間を大切に」、Every momoent with you 作為品牌形象核心,展開全新的品牌規劃。

​考量使用性上的便利性與親和力,在手機App的介面設計與網頁的訂購流程規劃都重新設計,除了減少文字閱讀量,改以圖形表示,也在顏色的使用上,選用相對年輕與活潑的色調。此外,增加了社交分享功能,讓陌生的年輕女性飼主可以在網站上分享照片或與寵物的故事,藉此增加品牌黏著度與互動性。

Dogtree is a small to medium-sized pet food e-commerce website targeting young Japanese working women aged 25-35.


The original website did not target young working women as its primary audience, and its style and overall visual appearance were relatively traditional. A new brand strategy was developed after conducting behaviour analysis and research on the target audience, emphasizing the precious time spent between pet owners and their pets daily. The concept of "一緒に過ごす時間を大切に" (Cherishing the time spent together) and "Every moment with you" was adopted as the core of the brand image.


Considering usability and affinity, the interface design of the mobile app and the order process on the website was redesigned. The amount of text was reduced, and visual representation through graphics was used instead. Vibrant and youthful colour tones were chosen for usage. Additionally, social sharing features were added, allowing unfamiliar young female pet owners to share photos and stories of their pets on the website, thereby increasing brand loyalty and interactivity.

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