Daikichi
日本大吉買取専門店
Daikichi the Pawn Shop
日本東京大吉買取専門店
系列活動視覺設計
2013
這是一個日本連鎖典當店的品牌更新專案。該店的名字以漢字基本上意味著「大財富/大幸運」,目前店面的外觀和內部裝潢非常老式。關鍵是如何在不失去忠實客戶的信任的基礎上呈現新的身份,同時給新客戶留下新鮮而生動的印象。
這個項目與室內設計師合作,主要的目標是將室內設計得像一家具有地中海氛圍的咖啡館。
提到地中海,我們會想到海洋,海洋的形象給人一種放鬆的感覺。
關於新的商標,我提出了一些要遵循的關鍵元素,對以前的CI系統進行了一些輕微的改變。此外,為了增加與公眾的親和力,我創造了一個海龜的吉祥物。在日本文化中,海龜有許多良好的意義,當然財富就是其中之一。
This is a re-branding project of a chain pawn shop in Japan. The shop's name in Kanji means “Big Fortune / Big Luck”, and the current shop exterior and interior are old-fashioned. The key is how to present a new identity based on the former identity in order NOT to lose the trust of the frequent customers, but meanwhile bring a new vivid and fresh impression to new customers.
This project cooperated with interior designers, and mainly, they wised to design the interior like a cafe with a Mediterranean ambience. When it comes to the Mediterranean, we think of the ocean, and the image of the ocean brings us a sense of relaxation.
Regarding the new logotype, I came out with some key elements to follow, with some slight changes from previous CI systems. Also, to increase the Affinity with the public, I created a mascot of a sea turtle. In Japanese culture, sea turtle contains many good meanings, and of course, Big Fortune is one of them.