Beeyond
Beeyond蜂王漿胺基酸精華
Beeyond蜂王漿胺基酸
品牌形象設計與包裝
2021
Beeyond是以蜂王漿相關營養補充品為為主力的台灣健康補充品公司,本次設計包含企業識別設計、品牌識別設計與首發商品的包裝設計。
企業識別與品牌識別的設計元素,業主在委託之前已經有部分的需求,因此在業主的構思的基礎上進行發展與細部設計。原先的品牌識別標誌為開放的圖案,後設計圓形的標誌作為第二識別。第一款商品為粉末胺基酸精華,在內裝包裝上,受限於預算與製程限制,在設計上考量如何在最簡單的製程上呈現出較好的質感。
Beeyond is a Taiwanese health supplement company specialising in bee royal jelly-related nutritional products. The design project encompasses corporate identity design, brand identity design, and packaging design for the inaugural product.
The corporate and brand identity design elements were developed and refined based on the client's pre-existing requirements, allowing for further development and detailed design. The original brand identity logo featured an open pattern, while a circular logo was subsequently designed as a secondary identifier. The first product in the lineup is a powdered amino acid essence. Considering budget and production constraints for the interior packaging, the design focused on achieving a better texture using the simplest manufacturing process.