Beeyond

​Beeyond is a Taiwanese health supplement company specialising in bee royal jelly-related nutritional products. The design project encompasses corporate identity design, brand identity design, and packaging design for the inaugural product.

The corporate and brand identity design elements were developed and refined based on the client's pre-existing requirements, allowing for further development and detailed design. The original brand identity logo featured an open pattern, while a circular logo was subsequently designed as a secondary identifier. The first product in the lineup is a powdered amino acid essence. Considering budget and production constraints for the interior packaging, the design focused on achieving a better texture using the simplest manufacturing process.